AI Insights · Timothy · April 2022
Top 5 Social Apps Performance on Android in Colombia for Q1 2022
Discover the performance trends of the top 5 social apps on Android in Colombia during the first quarter of 2022, including data on downloads, revenue, and active users.
Throughout the first quarter of 2022, the top social apps on Android in Colombia showed varying trends in downloads, revenue, and active users. Here is a detailed look at the performance of Instagram, TikTok, Facebook Lite, Litmatch—Make new friends, and Facebook.
Instagram experienced a significant increase in weekly revenue, starting from $3 in late December 2021 and peaking at $80 in the last week of March 2022. Weekly downloads varied, with a high of approximately 174K in late January and a low of around 113K in early March. Active users remained relatively stable, fluctuating slightly around the 18M mark.
TikTok saw a consistent rise in weekly revenue, starting at $2.8K and reaching $4.7K by the end of March. Downloads showed an upward trend, with a notable increase from 127K in early March to 213K by the end of the month. Active users also increased steadily from around 6.9M to 7.4M.
Facebook Lite displayed a significant increase in weekly downloads, starting at 98K in late December and reaching 171K by the end of March. Active users showed a gradual rise from about 5.2M to 5.7M over the quarter.
Litmatch—Make new friends maintained a steady revenue stream, peaking at $980 in the last week of March. Downloads fluctuated between 65K and 113K, while active users saw a slight decline from 423K in late December to 331K by the end of March.
Facebook experienced a steady increase in weekly revenue, peaking at around $4K at the end of December and stabilizing at approximately $3.6K by the end of March. Downloads rose significantly from 61K in late December to 97K by the end of March. Active users remained stable, hovering around the 14.8M mark.
For more insights and comprehensive data, visit Sensor Tower.
